Vnukovo Outlet Village

The task was to upgrade visual concept with saving the current colour set (green and black) and "V" letter as a graphic element of the logo.

Brand refresh involved updating all existing copies of the logo, printing materials, the website, facades, wayfinding system, promo, billboard and online commercials etc.

logo design / branding / web design / branded merchandise / packaging

Client: vnukovo-outlet.com
Team: Beta Agency

Vnukovo Outlet

Famous brands with discounts

By 2018, VOV decided to update its identity as the old one was outdated, and all its branded content and materials were not meeting the standards of the modern image, giving the wrong message to the customers.

Vnukovo Outlet Village is one of the first and largest outlets in Russia. There are boutiques of world-famous brands with discounts of up to 70% on the collections of past seasons.

vertical version

It is recommended to avoid placing text diagonally that is not aligned to the left or right (especially if there are more than 2-3 lines).

In general use cases, the slope of the plate should not be reflected horizontally, with some exceptions.

Using a lot of “stripes” on one layout is not recommended, as there should be no more than 2-3, depending on the needs of marketing activities.

It is not allowed to break the plate in the layout in height from above or below if it does not go beyond the boundaries of the layout.

The recommended width of the plate on the layout depends on the required content placed on the layout, but it should be approximately no more than 75% and no less than 25% of the total area of the layout.

The shape of the die is strictly used at an angle of 122°.
The angle cannot be changed up or down.