At the time of my last year of Hertfordshire University, I was working on some final editorial projects, when my friend and, then a partner, got inspired by the idea of doing the magazine together. Naming, a visual concept, cover and layout design, tone of voice, and ads was my departments.

It's decided the magazine would be about ordinary people around us – friends, neighbours, strangers, maybe colleagues – instead of the same familiar fam faces we are used to seeing from one media to another as that people around us, no doubt, also have interesting stories to tell. Meantime, the periodical stays elegant and stylish. It consists of profiles, a photography chapter, a fashion editorial, art, sometimes political articles and short stories.

When you just have graduated from university, having your magazine on sale on the Tate Modern shop shelves and some newsagents in Soho is very exciting.