art direction / graphic design / way-finding system / editorial / photoshoot styling / management & supervision / rebranding / web design / social media & targeting
An online shop and a department store of multibrand premium clothes, bags, shoes & accessories.
butik
By 2017 Butik grew up to 200 000 regular online customers and did the rebranding and new website launch. The offline shop was expanded to 5200 square meters and was turned into a shop "without hangers": the multi-brand zones and premium corners have been redone into a lounge zone with cafe and luxury fitting rooms.
art direction / graphic design / way-finding system / editorial / photoshoot styling / management & supervision / rebranding / web design / social media & targeting
An online shop and a department store of multibrand premium clothes, bags, shoes & accessories.
butik.
By 2017 Butik grew up to 200 000 regular online customers and did the rebranding and new website launch. The offline shop was expanded to 5200 square meters and was turned into a shop "without hangers": the multi-brand zones and premium corners have been redone into a lounge zone with cafe and luxury fitting rooms.
A customer could choose suggested complete looks and clothes on the digital screens, which have been brought to them to the fitting rooms in a non-contact way.
There were all in one place: personal lounge rooms, lounge pouffes, and lounge bar for selection, ordering, instant delivery and fitting. BUTIK space as DDS (Digital Department Store) is a stylish interior with light background music and design in a modern space.
A customer could choose suggested complete looks and clothes on the digital screens, which have been brought to them to the fitting rooms in a non-contact way.
By 2021 Butik didn't survive its innovations of the department store, the lack of investments and also the highly growing online fashion market, and was closed.
To make buying an outfit as easy as it can be.
We are invisible and appear only when you need us.
We are invisible and appear only when you need us.
New Butik's Motto
main font
font for banners &
landings
landings
main colours
additional colours
#003ed8
#bfd22b
#f26722
#b12e6a
#e6c927
#242424
#ffffff
#c3c5c8
The old logo of Butik.ru began as an online store. That's why it contained '.ru' both: in the address line and the logo.
The decision to leave a dot at the end of the logo keeps it connected to the old one and gives the option to use it more flexibly for different departments.
butik. online
Some of marketing seasonal online activities
Spring Looks
from the stylist
from the stylist
Christmas Gift
Guide
Guide
6 ways to wear
stripes
stripes
Some of marketing seasonal online activities
Spring Looks from
the stylist
the stylist
Christmas Gift
Guide
Guide
6 ways to wear
stripes
stripes
butik. offline
Personal business card
Offline store card with contacts
Plastic gift card with the cover
Branded duct tape for delivery service
Branded badge identity cards
by departments
by departments
T-shirts for
stuff by department
stuff by department
Branded paper bags
for department store
for department store
By 2021 Butik didn't survive its innovations of the department store, the lack of investments and also the highly growing online fashion market, and was closed.
/ art directing the photoshoot
for Aw '16
for Aw '16
/ brand identity & packaging
/ rebranding
/ 3D ILLUSTRATIONS
/ editorial
/ brand identity & POSM
/ brand identity & packaging
Item 8
Clothing Brand
Clothing Brand
brand identity / web design & social nets / support
COMING SOON
Dedu Adult Learning
/ brand identity, web design & POSM
COMING SOON
brand identity / web design & social nets / support
COMING SOON
/ brand identity, web design & POSM
/ other projects
/ co-ownership, cover & layout design, articles, styling photoshoots, prepress