Issued for living
logo design / branding / merchandise /
booklet design / brand guidelines

Client: Capital Group
Team: Beta Agency
The BOOK is a mixed-use complex in the legendary “book house”.

The series of the "book houses" were built in 1968 as modern buildings with flats, then have been used for different purposes such as offices, shops and restaurants.

In 2018 one of the "books" was renovated by one of the largest development companies in Moscow and became a prestigious apartment suits.
The Book
The book buildings have a unique construction and recognisable shape.
The dynamic logo is made of silhouettes that can be seen while passing the building: the profile, front and 3/4 view.

example of using TT Norms font
FONT
COLOUR SCHEME OF THE MAIN + ADDITIONAL COLOURS
light scheme
COLOUR SCHEME OF THE MAIN COLOURS
dark scheme
/ brand identity
/ 3D ILLUSTRATIONS
/ art direction & creative team management / rebranding / website design
/ editorial
/ brand identity, POSM & web design
Item 8
Clothing Brand
brand identity / web design & social nets / support
COMING SOON
Dedu Adult Learning
/ brand identity, POSM & Packaging
COMING SOON
brand identity / web design & social nets / support
COMING SOON
/ brand identity, POSM & web design
/ other projects
/ co-ownership, cover & layout design, articles, styling photoshoots, management, prepress
/ rebranding