MIRA

art-direction, brand identity / digital design / POSM / merch

Client: MR Group
Team: The Clients

Amidst a vast, dynamic city, it's important to find a place to live in harmony with yourself and your surroundings. MIRA is one such place: a new premium-class, high rise apartment complex, developed by MR Group (a leading residential and commercial real estate developer) and situated in an iconic Moscow location that's been cherished by several generations of Muscovites.

Here, in the middle of an elegant historic district, you can find the perfect balance between convenience, leisure, and work, surrounded by green spaces on all sides, but never far from downtown Moscow. MIRA is the serene, personal heaven where your comfort always takes priority.

MIRA is a new premium-class complex where private life and comfort are the center of one's world.

When creating the identity, we were guided by the main task of conveying the main idea of MIRA: a feeling of a peaceful and comfortable life in a premium quarter.

The minimalist logo, elegant photo style, and pastel colours repeating the shades of the buildings' colours perfectly reflect the brand's character.

Particular attention is drawn to the graphic element used in the identity as a text ribbon that revolves around the buildings of the quarter and objects, emphasizing the main idea: "You are in the centre of the world".